We are proud to introduce you to ITALIA Pavilion as a leading protagonist at the newly rebranded WHX Dubai formerly Arab Health (9-12 February 2026) co-timed with WHX Labs formerly Medlab Middle East (10-13 February 2026).
Two iconic venues for two landmark events at the heart of global healthcare and laboratory innovation, organized by Informa Markets, will welcome 270.000+ professionals and 4.800+ exhibitors from 180+ countries. Reflecting a new era in international healthcare dialogue, both fairs now feature fresh identities and new venues, consolidating Dubai as the region’s definitive platform for medical technology, knowledge and business. This edition marks 15th consecutive edition of ITALIA Pavilion as a strategic reference for “Made in Italy” excellence, trusted partnerships and continuity in the global healthcare landscape.
With 170 Italian exhibitors, 2026 is also the largest delegation to date, including several debutants introducing new capabilities, products and services.
Covering 2.240 square meters of exhibition space, distributed across both WHX at Dubai Exhibition Centre and WHX Labs at Dubai World Trade Centre, reflecting an unparalleled commitment to internationalization and innovation, the Italian medical industry offer a presence with a tailor-made concept in 4 main sectors: Medical Equipment & Devices (Hall South 7 & North Pavilion 2), Imaging & Diagnostics (Hall North 21), Orthopedics & Rehabilitation (Hall North 37), Medical Laboratory (Hall 3).
The Italian exhibitors benefit from the support of national and regional entities PRO BRIXIA and CEI Piemonte.